How Does It Sound?

If it looks like a duck, walks like a duck, and quacks like a duck, then it just may be a duck. Walter Reuther

It feels great when you finally crack your value proposition and figure out the best way to convey WIIFM clearly and easily.

It's wonderful to get that blog post written after you've browsed for relevant topics, done some keyword research, and landed on that one really good line.

But as much as you'd like to believe that task is behind you, you're not off the hook just yet.

The words may tell your story. They may be written well and be grammatically structured just right. But you still don't know how it sounds.

The easiest, and most avoided, trick is to simply read what you've written out loud and see whether it actually works.

You may have everything listed, structured, and clearly outlined, but when you read it out, you realize it just isn't right: it's difficult to say, it sounds like you're breaking teeth, the statements are too long, the words are too formal (or not formal enough), and your words write the story but don't actually tell it.

You likely don't need to scrap everything. Just try saying it differently.

You may be closer than you think. Revisit who you're really talking to and adjust: cut it down a bit, adapt certain phrases or words, readjust until it's easier to say and easier to understand.

This is the way :)