Get to the Point Already

You'd like to tell me something, convey a message, and convince me to take some sort of action, right?

So would you just get to the point already and tell me WIIFM?

We're all busy. Don't make us read through seventeen pages just to figure out whether your product or solution will solve our problem, or make us faster, stronger, or better.

It shouldn't be so much work.

The more you simplify your message so it gets through quickly and easily, the more responses (or lack of) you'll generate to know whether the message is right, focused, and does the job.

Write it all out, then edit once, twice, and more, until it's a digestible length your readers will actually get through.

Heck, it likely won't take seventeen pages, or ten, or even two. Perhaps one really good line can do the trick, depending on the action you want them to take, which could simply be to grab their attention in the first place.

Figure out what you really want to achieve, get it down on paper, then cut it down until it only includes what's absolutely necessary to relay the value to your reader.

Just get to the point already. My time is extremely valuable, and I have other things to do.