You Need the Visits

This may be obvious - or it may sound elementary - but you need those visits.

You need them before lead generation, before user acquisition, before sales. You need them to get any real insight into what's working and what isn't.

Going from one user to two may be a huge percentage increase, but it doesn't tell you what you did right or wrong. Now going from one hundred to two hundred, or one thousand to two thousand, or one million to two million - that's a different story.

With real visit volume, you can actually assess whether your activities, ideas, and material are doing the job they were intended for.

How would you know if your message resonates with your audience - if visitors can easily understand what's in it for them?

How would you know which feature is most valuable without talking to your users?

And since you've decided to get in there and experiment, how would you know if your idea was successful (or a complete dud)?

With low visit volume, you're not receiving enough information to optimize and get better. You're just...doing...

You need the feedback, the response, and the results - good or bad - to understand what actually works.

So go get those visits.