What Do You Actually Want to Achieve?

Can you create a one-pager? Actually, a one-page website. Wait, I mean a landing page and a pamphlet. I mean...

C'mon. What do you actually want?

More importantly: what do you need it for? What are you trying to achieve?

Don't build assets just to feel busy and check things off a list. Neither of us really knows what will hit anyway, so make sure there's a real reason behind what you're building and a goal it's designed to reach.

Then figure out the best method to get there: channel, tool, format, tactic. And do that within your actual constraints: timeline, budget, team capacity, available resources.

Don't skip priority and urgency. Is this even something you should be spending time on right now?

At the end of the day, you have a goal: generate leads, acquire users, build awareness, educate your market. Based on that goal, you can figure out whether you need a website, a landing page, both, or neither.

Take a minute. Figure out what you actually need. Get a second opinion if it helps. Then decide, and move fast.