The Market, the Audience, and Your Target

If you work for a living, why do you kill yourself working? Tuco, The Good, The Bad and The Ugly

When fine-tuning your message and copy, you're looking to focus your value proposition so the ideal user quickly, easily, and clearly understands what's in it for them.

Otherwise, you're preaching the wrong tune to the wrong crowd.

You probably have a market in mind, maybe even a defined audience. But that is simply not enough.

You need to figure out your target: a person, a group, a position, an account, a type, or some combination that gets the greatest benefit from your offering.

You may be a gifted salesperson who can sell ice to Eskimos, but that makes you more of a charlatan than a builder. You can close one, two, maybe three if you're truly great, but the flock won't come running because the product is a must-have.

And you want them running. You want them asking. You want them to tell every other target user about this solution they cannot do without.

If you truly focus on your target user, hone the message, and clearly describe WTF your startup does and what it means for them, they will look for you, reach out to you, and tell the flock the savior has arrived.

Heck, it also makes your own work dramatically more productive and increases your chances of actually succeeding.