I Love the Smell of Copy in the Morning

Can you recall an ad, a slogan, a movie quote, a line from a song, or any other piece of copy that stuck with you long after the first time you heard it?

That's the power of great copy: memorable, influential, emotional, and designed to make you do something. Even if that something is just singing to yourself in the shower.

And I absolutely love great copy.

It can come from anywhere. It sticks long after you've moved on, inspires something in you, and challenges you to come up with something just as good.

Some copy makes you smile or laugh. Some makes you sad, thoughtful, or even angry. Which, sometimes, is exactly the point.

What slogan or piece of copy comes to mind immediately? Drop it in the comments.