Devs Are People Too

"If you prick us, do we not bleed? if you tickle us, do we not laugh?" — William Shakespeare, The Merchant of Venice

Working across industries means meeting new people, learning about new technologies, and figuring out how to reach very different audiences in very specific ways. And yet, a lot of marketers treat developers like a separate species. One that requires a completely different language and logic.

Here's the thing: developers are a unique audience, but they're not aliens.

Yes, they have their own approach. Yes, what you're marketing to them, where, and how all matter. But devs also watch shows after work, laugh at a good joke, eat lunch, and have very specific pains they want gone. Just like every other audience.

Which means when you approach developers, you still need to position yourself correctly, reach them in their language, and make your value clear. The delivery adapts to their world. The core doesn't change: what do you do, and why does it matter to them?

You might think a clever easter egg or a code-based gimmick will win them over. Maybe as a first impression, sure. But when they're on your website or watching your explainer video, they're still asking the same thing everyone asks first: WTF does this actually do?

Make it easy to answer that. As quickly as possible.