If you’re not conveying your value with the right message and copy, then you’re barking up the wrong tree.
This is a simple concept, and it doesn’t take a brain surgeon to understand.
You have a product or a solution, and you want to sell it to a proposed user, client, customer, company, or whatever it may be. Your product may be a game-changer, the real thing, a thing of beauty, but will your audience understand its greatness…easily?
Without going into the nitty-gritty of your solution, its speed, its technical aspects, its costs, or more…is its value clear? is its greatness obvious to a prospect or an innocent bystander?
If it isn’t, then you’re spending a lot of undue time and effort to try and convince your proposed audience of its greatness; you’re spending extra resources, ad budget, and more attempting to get them on board.
Worse yet, your effort may be so inefficient that you’re actually attracting the wrong crowd, bringing in the wrong leads, onboarding unfitting design partners, and moving along against the stream…and not in a good way.
The most precious resource of a startup is time, so if you’re unclear in your value proposition, then you’re spending precious time going in the wrong direction.
A clear message highlights your value easily and helps your audience understand WTF your startup really does and why they should (or shouldn’t) try your solution, helping you arrive quicker at a product-market fit. So even if your lead count is lower, the results are more relevant, providing you the right information and details to improve and grow your startup and move in the right direction.