Write It All, and Then Edit

"You can't say the right thing to the wrong person. You can't say the wrong thing to the right person." — Unknown

For years, I held back. Whether it was copy, a blog post, a sales deck, or an explainer script, I wouldn't release anything until it was structured correctly. Close to perfect, or at least really good.

That changed when I was deep in Sales Enablement work at a startup. We couldn't hold off for perfect. Material had to ship for various activities almost every single day. There was no time to wait.

So the method changed. Start by writing down everything: notes, statements, rough quotes, raw ideas, whatever surfaces. Get it all out. Then cut. Then edit. Then fine-tune until the message is both clear and concise.

Some content genuinely can't go out half-baked, agreed. But a lot of the time, we were chasing perfect when perfect doesn't exist. And honestly? Imperfect might actually do the job better. It sounds more human. It ships faster. It gets real feedback sooner.

There's something freeing about writing it all first. The pressure of the blank page disappears. You're not trying to write perfectly; you're just trying to write.

WDYT?