That Idea Is a Keeper

It's brilliant!

Users will absolutely love it!

We could build so many things with it!

That idea you just came up with is stunning and could lead to so many great things...

...but right now...

...it's a keeper, not a doer.

Ideas come and go. We have amazing ideas every single day: related to our startup, related to a visionary future, or just there to inspire us toward more appropriate and executable ideas.

In other words, they may not actually help us achieve what we're aiming to achieve...

...right now.

Not all ideas need to be executed or fit within your plan. Some sound genuinely fun yet prove to be nice-to-have, not must-have.

Just because you thought of something extraordinary doesn't mean it will be a certain hit, or that it fits within your process, or is even doable.

...and sometimes you will need to let it go in order to grow...

...but it may still be a keeper.

It may brew, adapt, and change into something that actually does need to be executed down the line.

Until then: write it down, hold on to it, place it in your drawer, and let it grow.