Insecurities Can Be Superpowers

We all have strengths and weaknesses we're fully aware of, and we also have more than a few insecurities we try to keep hidden and avoid as much as possible.

While we may not choose to share those insecurities, or even view them as a unique superpower, they can have real benefits if accepted and put to work.

Those worries, anxieties, and moments of low confidence can work in our favor. They make us more aware of what hinders or worries us, which also makes us more human, and more able to empathize with our potential audience. That empathy lets us adapt our approach accordingly: whether by strategy, tactics, copy, or direction.

Depending on the audience, insecurity can help us lower our guard and approach as a beginner would, or better recognize the sensitivity and time constraint of a subject and respond with the right sense of urgency.

Basically, insecurities can make us more aware of our surroundings, more empathetic to the needs of others, and better at our job because of it.

We may still try to keep our insecurities hidden as much as possible, and that's fine. But by being more human, we realize that others are also insecure about one thing or another. That makes us more like them, rather than unreachable superheroes no one can stand next to.

Knowing the possible obstacles ahead and adjusting accordingly can help us produce better copy, be more empathetic to our potential audience, and communicate with the right words to address their pains and their potential gains.

We all have certain insecurities. Instead of hiding them at every turn, we can use them to be more open to others, better understand them, be more like them, and become better at what we do, with both words and actions.