Get Practical

practical: of or concerned with the actual doing or use of something rather than with theory and ideas.

• definition

Your amazing technology, your innovation, your ideation, your disruption. It means nothing to me if I don't know what's in it for me, or what it even means.

How will your product be useful to me? Not in theory. In my actual day. In my workflow. In the decisions I make by 10am.

It's more than saying what isn't working, or why some problem exists. Getting practical means coming up with solutions that actually move the needle for real people, not just move the conversation.

I'm impressed you're building this or that. But is it something the world actually needs? Are you solving a real problem, or offering something that's merely nice to have?

Getting things done is great, if those things matter. If they don't move your user, your team, or your organization in a meaningful direction, then what exactly is the point?

Here's the uncomfortable version: we can come up with stunning ideas, build them, execute on them, and frame them as solving a pain. But sometimes that pain isn't actually there, and we invented it to make the idea easier to sell. That's not being practical. That's rationalizing.

You need to get practical.