Find Their Motivation

Everyone is motivated by something and will take action when that motivation is met appropriately.

So what will motivate your audience to leave their details? What will get them to install your app? What pain will you alleviate that delivers the greatest gain?

This may be straightforward, or it may require serious digging. You may even realize your audience is driven by different motivations: different positions, different pains, different aspirations...

...that may simply require you to pitch the same value, yet say it differently to different audiences.

Take a step back, imagine walking in their shoes, and see how it makes you feel. Empathize with your users to understand what they're really going through at work: what bothers them (a little and a lot), and what offer will get their eyes to open wide and lean forward in their chairs.

What would get them interested enough to learn more because it provides plausible hope of helping them get better: better at work, better at completing their tasks, better at achieving their goals, better at what they need?

What will motivate them to take that extra step, in hopes that the change, the attempt, or that button click opens up a new, more positive outlook?

While you're at it: what will motivate you to stop chasing perfection and just get started?