Feed Your Curiosity

"I am neither clever nor especially gifted. I am only very, very curious."

Albert Einstein

In your process of figuring out how to best convey the value, you'll keep asking questions. You'll involve the different founders in hopes of hearing words, ideas, stories, or experiences that shed new light on the pains, the audience, the market, and more.

There are many ways to take those conversations forward. One is having an actual conversation rather than an interrogation - inviting participants to talk and reveal, rather than answer a list of boring questions. Another is the "Yes, and" approach from improv, which focuses on agreement and moves the conversation forward, inviting people to contribute more ideas and thoughts, whether realistic or made up.

And while there are other tactics to pull out more information, there has to be some inherent curiosity within you when you're looking to uncover hidden gems.

Curiosity fuels your interest in knowing more about the product or solution: how the idea came about, why, who it will help, and how much. It brings about the personal questions that matter most.

That personal interest to know more will drive you to dig further and help you pull out real information instead of memorized answers - and your curiosity will feed your personal journey to learn, grow, polish, and dig deeper and deeper.

Curiosity isn't a must, but it will bring you places you wouldn't have uncovered otherwise. It keeps the problem and the need stuck in your mind while you're off the clock, while you're out and about, long after you've stopped interrogating your suspects :)

Heck, this same curiosity won't just solve the problem at hand toward a better value proposition, message, or copy - it will enrich your own knowledge.

And if you're already aware that you're NOT the smartest person in the room, wouldn't you want to soak up everything in that room anyway?

Your curiosity will help you with that.