Category: Positioning

There are tons of products and solutions that provide [add your value] to [your audience], so why would they choose you?

Don’t worry about television. It’s the greatest thing since sliced bread – Red Skeleton

Does your solution make someone faster, stronger, better? does it physically or mentally help them pass the day? will it help them save, make, or invest money?

If you don’t have the right tools, then how do you expect to achieve the desired outcome?

To understand and share the feelings of another – definition

As we’re working on fine-tuning our message and coming up with different ways to say what we do, a tip that keeps creeping back is to write as we speak.

Congratulations! Your message is crystal clear… …and your copy is creative, punchy, straightforward, and converting prospects into qualified and relevant leads…

This isn’t a health post with tips on how to lose weight, build mass, or prepare for a marathon.

When explaining what your startup actually does, who are you explaining it to?