Category: Messaging

We hear a lot about the elevator speech and how important it is to have it ready, clear, and concise, cause you never know when you’ll need it.

You’ve clearly figured out your audience’s pain, as well as how to relieve it. That’s wonderful!

If you’re not conveying your value with the right message and copy, then you’re barking up the wrong tree.

How well can you explain WTF you do? How easily can your audience understand the value of your startup? How simple is your message, so a bystander can pitch it to a potential user?

I’ve been writing content for many years now, under different hats, requirements, positions, and pseudonyms: from blog posts, to copy, to scripts, to decks, to white papers, to marketing collateral, to sales enablement material for startups, to social posts, to ads, to ghostwriting, and more.

We’ve heard many times how delivering the right message is crucial to reach the desired results, but why is that?

When asked to take out the trash, which do you prefer?

With so much tech innovation and creative ideas, the majority of startups still leave us with a ‘WTF do you do‘ taste in our mouths.