Keep digging, you’re not there yet
Remember when you came up with that tagline and could easily tell me WIIFM?
Read moreCategory: Messaging
Different types of messages
Since we don’t know who we’ll be running into, we must prepare with different pitches and different elevator speech scenarios.
Read moreWe don’t know who we’ll run into
Besides your planned meetings, demonstrations, sales calls, and the sort…you get plenty of random opportunities to run into individuals who may benefit or influence your startup in one form or another.
Read moreFine-tuning your message, copy, and your offering…
Your value proposition will change here and there; sometimes it will change a little bit, and sometimes it will pivot, and sometimes your offering will turn into something completely different.
Read moreInvolve your peers in the process
Your idea is disruptive, it will cause the next paradigm shift, and the world needs to know of it…ASAP.
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Approach with a beginner’s mind
I’m certain you know your startup inside and out (or at least claim to), but you’re not your end-user, and they don’t understand it so easily (or claim to).
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If they can’t explain it, then they don’t understand it
Lucy, you’ve got some ‘splaining’ to do! Ricky Ricardo, I Love Lucy (note, the above has been deemed a misquote)
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How do you claim to solve their pain
When speaking to our ideal user or audience we’re hoping to convey that we understand their pain, understand what they’re going through, and understand what they actually need – pain relief.
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Your message and copy won’t last forever
It is super exciting when you get your message just right, when the copy resonates with your ideal audience, and you even get positive feedback on how it was effective. …yet things constantly change.
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