Category: Copywriting

Yes, I said it: content writers and copywriters aren’t the same thing, don’t have the same requirements or goals, nor do they have to.

They’re grrrrrreat! – Tony Tiger, Frosted Flakes

Perfect is the enemy of good – Voltaire, Le meglio è l’inimico del bene

My mama always said, life was like a box of chocolates. You never know what you’re gonna get. – Forrest Gump (Tom Hanks)

In the spirit of WTF does your startup actually do comes a follow-up as the title suggests: What does that even mean?

Sometimes we sit in front of a blank page, our task is detailed and clear, and we may even know exactly what we’re looking for… ..yet great copy is simply nowhere to be found.

So you’ve researched, constructed, and created beautiful copy for your…website, ads, landing pages, or whatever other asset.

I Love the Smell of Napalm in the Morning – Lieutenant Colonel Bill Kilgore (Robert Duvall), Apocalypse Now