Category: Copywriting

Don’t Stand Too Close to a Naked Man – Tim Allen

People are people, so why should it be | You and I should get along so awfully – People Are People, Depeche Mode

How do you approach your next writing task?

True love is the greatest thing in the world. Except a nice MLT — a mutton, lettuce and tomato sandwich, where the mutton is nice and lean and the tomatoes are ripe! – Miracle Max, The Princess Bride

Ambidextrous: able to use both hands skillfully

Really quick background: ‘Yes, and’ is an approach within improvisational comedy to keep the story moving forward; instead of blocking a partner’s idea or conversational dialogue, you agree (to whatever crazy statement or phrase you just heard) and build on top of it, and so do they.

Everyone is motivated by one thing or another and will take an action if that motivation is met appropriately.

Content may be King, cause it rules our days and our lives.

Coming up with great copy is not an easy thing, and it can come from anywhere and anyone, and not necessarily from the copywriter.

While I won’t be covering successful pick-up lines, there is a resemblance I can’t ignore…