Half-assed vocabulary
Ambidextrous: able to use both hands skillfully
Read moreAuthor: Eran Abramson
Keep asking questions
While it may be construed as an important life lesson, continuing to ask questions is part of the process to fine-tune your message.
Read moreYour problems aren’t unique
The story you have just seen is true. Only the names have been changed to protect the innocent – Jack Webb, Dragnet
Read moreHow does it sound?
If it looks like a duck, walks like a duck, and quacks like a duck, then it just may be a duck. – Walter Reuther
Read moreAre you exaggerating or just plain lying?
As much as they’d love to have all the answers, startups are building something new and don’t always solve all the problems they attempt…just as planned and right from the get-go.
Read moreStakeholders are part of the process
Whether you call them co-founders, investors, or advisors, whoever is influencing the shape, trajectory, and value proposition of your startup should contribute to the messaging process itself; it’s just as crucial as filling out the brief.
Read moreChecking off a box or getting real things done?
Working hard or hardly working? – Uncredited
Read moreThe market, the audience, and your target
If you work for a living, why do you kill yourself working? – Tuco, The Ugly. (The Good, The Bad and The Ugly)
Read moreGet to the point already
You’d like to tell me something, convey a message, and convince me to take some sort of action, don’t you?
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