You already own the content goldmine
Where does amazing content or great copy come from?
Read moreAuthor: Eran Abramson
Letting go to grow
We have so many expectations, assumptions, and beliefs of how things will go, and how our audience will flock to our product, and how we have all the answers. But we’re wrong.
Read moreYou don’t know what will hit
Never ASSUME, because when you ASSUME, you make an ASS of U and ME. – Jerry Belson (writer – the Odd Couple)
Read moreWhat do your users say? or think?
Sometimes we keep marketing, promoting, selling, and growing, yet we forget to speak to our actual users.
Read moreInvolve your peers in the process
Your idea is disruptive, it will cause the next paradigm shift, and the world needs to know of it…ASAP.
Read moreFlexibility is a must with copy
Coming up with great copy is not an easy thing, and it can come from anywhere and anyone, and not necessarily from the copywriter.
Read moreIt begins with a really good line
While I won’t be covering successful pick-up lines, there is a resemblance I can’t ignore…
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Content writers and copywriters aren’t the same
Yes, I said it: content writers and copywriters aren’t the same thing, don’t have the same requirements or goals, nor do they have to.
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