You can plan all you want…
It’s always good to plan ahead, prepare for that next campaign, activity, or project, and try to get your ducks in a row…
Read moreAuthor: Eran Abramson
How should you be talking to them?
People are people, devs are people too, and your target market is made out of a real audience made of real people.
Read moreKeep digging, you’re not there yet
Remember when you came up with that tagline and could easily tell me WIIFM?
Read moreYour very own progress report
With all that you’re doing to grow, and promote, and improve, and market your startup…do you know how well you’re doing?
Read moreHaving fun with marketing headaches
Is the glass half empty or half full? – Proverbial phrase
Read moreA day in the life…
I read the news today, oh boy | About a lucky man who made the grade | And though the news was rather sad | Well, I just had to laugh… – A Day In The Life, The Beatles
Read moreDifferent types of messages
Since we don’t know who we’ll be running into, we must prepare with different pitches and different elevator speech scenarios.
Read moreWe don’t know who we’ll run into
Besides your planned meetings, demonstrations, sales calls, and the sort…you get plenty of random opportunities to run into individuals who may benefit or influence your startup in one form or another.
Read moreTry the ‘Yes, and’ approach
Really quick background: ‘Yes, and’ is an approach within improvisational comedy to keep the story moving forward; instead of blocking a partner’s idea or conversational dialogue, you agree (to whatever crazy statement or phrase you just heard) and build on top of it, and so do they.
Read moreFind their motivation
Everyone is motivated by one thing or another and will take an action if that motivation is met appropriately.
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